Follow-Up System That Recovered $180K in Lost Leads
A real estate agency with 200+ monthly leads but no follow-up system — we automated personalized outreach that re-engaged cold leads and closed deals.
The Problem
Pinnacle Realty was generating 200+ leads per month through paid ads and referrals, but their agents were too busy with active clients to follow up consistently. Leads would come in, get a single call, and then go cold. Their CRM showed 1,800+ untouched leads from the past year.
Our Solution
We built a multi-channel automated follow-up system. Every new lead gets a personalized SMS within 2 minutes, followed by an email sequence over 14 days. The AI personalizes messages based on the lead's inquiry type, budget range, and preferred location. Hot leads get escalated to agents instantly via Slack with full context.
The Result
In the first 90 days, the system re-engaged 340 cold leads and directly contributed to 12 closed deals worth $180K in commission. New lead response time dropped from 4 hours to under 2 minutes.
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